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Business Guide for COVID Lockdown

Whether you’re going into lockdown round 2, round 3, or you’re experiencing an increase in any COVID restrictions, this is your GCC official guide. I know times are hard, and no matter where you live in the world and how hard you work, your business IS affected by this pandemic. I want to provide you with some tips to stay sane, find your freedom, and come out stronger from this pandemic. Let’s dive in.

1. Get into your analytics.

There has never been a better time to not only understand your systems and platforms, but to also dive into their efficiencies. Analytics touch almost every area in your business, but some key categories to focus on are:

  • Social media

  • Marketing Channels

  • Staff & Sales

  • Systems & Processes

If you have no idea where to start, book a Hotline call or lean into our old friend Google!

2. Invest in your brain.

Stock up on books, courses, & materials to learn!!! We encourage to start a book club with friends or teammates! We are reading books from Supermaker to Everything is Figureoutable to The Organized Mind! Creating community, expanding your knowledge, and making time for yourself. It’s a win, win, win!

3. Keep marketing in communities you can retain.

Like Meredith said on Instagram, you have to keep marketing, but do it in organic communities, communities that you can retain. Grow your email list, boost your social media posts, invest in your social media education, and put your time and energy into your community. While things like Google Ads can be a great marketing tool, you don’t get to keep that person after they click. Focus more on social media marketing, SEO, and any other creative community marketing you can get into. These are tools that retain customers.

4. Take precaution, but “do what gotta do, girl.”

If you cannot afford to close your doors, don’t. If Walmart, grocery stores, and Amazon distributions centers can be open, so can you. I’m not saying to be reckless, please take any and all precautions, but if you need to be open, that’s okay.

5. Limit your circle and energy.

Be selfish. I’m serious. Give to yourself first. You can’t be expected to support others yet not also support yourself. If you have anything left over, pour it out into your circle. If not, that’s okay.